3.3a Transparent Communication
Because of the reach of internet video, especially Youtube, it is important to leverage
transparent communication. If we forget to engage, and we try to control our audience,
they will just surf the next wave on the worldwide web. We have all heard the statistics
that words are 7% of communication, voice qualities (voice, tone, pitch, speed) are
38% and physiology or lack thereof is 55%. When I was being trained to be a sales
instructor at Dale Carnegie International Training, they said that when you are congruent
your words, match your voice qualities which match your physiology each part is 33%
which adds up to only 99%. I never gave this much thought until 10 years later, when
I started to think what did this missing percentage represent. And after 2 to 3 years of
testing and contemplation I came up with something that I would like to share with you
to impact your business.
The 1% that I am talking about is transparency, but before we go any further into what
it is, I would like you to understand that the better we are able to leverage the 1%
of communication 99% will fall into place. On the other hand just being transparent
without a good solid delivery is meaningless. With a good solid congruent story
combined with transparency connecting with your audience without hiding the pros or
the cons. The days of the past of us telling people that our company is the best and it
working are dying. In a changing world of two degrees of separation this is impossible
to quantify, and more importantly people hear it all the time and it just seems pushy
even with the purest intentions. Feel the full story, let people know your real personality,
so they accept you for who you are now and in the future. I have learned that the
bonus of some of the videos of people seeing me making mistakes and rolling with the
punches helps them allow me to be more real and transparent.
Now let’s take this opportunity to ask yourself in your own way…Have you been
leveraging video in your business? How can you benefit from more reach? What are
the benefits of telling the full story now? And how will this help me create freedom to
evolve in the near future?