4.1 Facebook Better Than A Sex Tape
“The two most engaging powers of an author are to make new things familiar, familiar
things new.” William Makepeace Thackeray
Let’s face it, most of us will never become famous from a sex tape but all of us could
benefit from The Facebook Story. Recently I just saw the movie THE SOCIAL NETWORK
and it really got me thinking; no matter how you feel about the players, it is a great
blueprint for launching a cutting edge Social Media Campaign. In order to do this we
need to embrace Chaos, Order and Organized Chaos.
EMBRACE CHANGE NOW
First, we have the FIRE and AMBITION of ORDER Mark Elliot Zuckerberg, the founder
and CEO of Facebook. He is a good leader, with a good idea with Harvard University
roots which is the Mecca of status quo and order which we talked about earlier. Okay
right now I want to address that although he’s a good leader with a good idea, the fact
that he is not totally polished gives us and the people that work with him room to be
creative in this social medium. He is not afraid of risk and he does not try to do too
much. One of the things that I always said is that Facebook it is a hunk of software in the
middle of nowhere and we are the content. Having a good leader leaves room for great
employees some leaders are so dynamic their employees just feel that they can just sit
back and watch them work, which will kill a viral campaign immediately.
Second, we have the WIND of CHAOS, one the best things that ever happened to
Facebook, even though it appeared to be destructive at times, was the addition of Sean
Parker. Parker was the Napster founder who is able to dance with the winds of change.
With his strong track record and Attention Deficient Disorder, he balanced his mind
with his own ambition and drive which proved to be a great formula. Okay, lots of us
corporate types have probably lost interest because we don’t understand good chaos
and the thought of the word makes you want to call your attorney. I respect that, how
about in your situation take the example of good chaos throwing a creative all nighter.
Rent a house for your employees for the night and start with an unstructured idea and
let them collectively build it from scratch. This will help with team building, in addtion
to helping them set a standard that everything doesn’t need to take 6 months to 1 year
to happen. In addition to this, you will create a buzz all throughout the process as this
continues to become more and more structured that can reap benefits for a life time.
As you will see in my Organic Case Studies on OrganicXpression.com, I come up with
ideas and start pitching them when I am unaware of the next step. What I do is extreme,
but it is part of my customized brand strategy to engage people and I am starting to get
really good at it. When we are leading something and we don’t even know where it is
going it leaves lots of room for viral growth.
Third, we have the WATER of ORGANIZED CHAOS. How can all those great minds
and even greater egos operate in on the same Facebook software? Let’s go a recap of
what we have learned so far, it has to do with the understanding of collective solutions
and getting to the right solution with everyone doing their part. I think of it like this; if
someone is drowning, they are panicking so much that they drown a skilled swimmer
that is trying to save them. They are taking being right to a new level by making the other
person believe that drowning is the only option. Here is a better solution; I think of it like
dropping a pen in water it doesn’t fight it, it dances with the water and as in sinks to the
bottom. Don’t worry your company is not the pen, it is the splash.
Take some time in your own way to ask yourself, what earlier sub-chapters in this book
are really starting to make sense? How will this work specifically in my company? How
can I leverage the Facebook story in my business in the near future?